🇩🇪 Penny Germany ⏳ Coming Soon REST API JSON

Penny API — Register Your Interest

Penny is Rewe Group's discount supermarket chain, one of Germany's most visited discount retailers. A Pepesto integration would give developers access to Penny's product catalog from penny.de — pricing in EUR, weekly offers, and availability, returned as clean JSON.

Under Evaluation Integration status
25+ Live Today Chains already on one schema
Demand-driven Your interest shapes the roadmap

What Would the Penny API Return?

If launched, the Penny integration would use the same unified schema as all 25+ live Pepesto chains — the same JSON fields, same endpoint, same API key.

Product name (German)
Current price (EUR)
Unit price (per 100g / per litre)
Promotional / sale price
Availability status
Category path (full hierarchy)
Product images
Ingredients list
Allergen information
Nutritional values (per 100g & per serving)
Brand
Pack size / weight

Penny-specific: Penny is a discount chain with a leaner product range than full-service supermarkets. Weekly promotional offers are a central part of the Penny catalog and would be captured in every refresh.


What Can You Build?

The Penny API gives your product a live data layer on top of one of Germany's leading grocery retailers.

Use case
AI grocery agents

Give your AI agent the ability to search Penny's catalog, compare products by price or nutrition, and place grocery orders — all programmatically via REST.

Use case
Grocery price comparison

Compare Penny prices against other Germany retailers in real time. Flag promotions, track price history, and surface the best deal per product.

Use case
Grocery budget tracker

Let users build a weekly shopping list and see the exact Penny cost — including any active promotional prices — before they shop.

Use case
Meal planning with live prices

Match recipe ingredients to real Penny products and show the true cost of cooking from a given menu. Drive grocery orders directly from your meal planner.

Use case
Nutrition & diet apps

Bridge meal planning and shopping: match recipe ingredients to real Penny catalog products and power dietary-aware grocery lists with live pricing.

Use case
Retail shelf analytics

Monitor Penny's product range, pricing strategy, and promotional cadence at scale. Analyse SKU composition, spot price movements, and benchmark category assortment against competitors.


Need the Penny API?

Tell us your use case. Every registration helps us build the business case for this integration. If you have a specific project, timeline, or budget, mention it — serious commitments move much faster than a vote.

Or email support@pepesto.com directly. We read every message and respond to serious enquiries.


Frequently Asked Questions about the Penny API

Does Penny have an official public API for developers?

Penny does not offer a public developer API. Pepesto is evaluating a Penny integration that would normalise Penny's product catalog from penny.de into consistent JSON.

Is Penny related to Rewe, which Pepesto already supports?

Yes. Penny is owned by the Rewe Group, the same parent company as Rewe (shop.rewe.de). However, Penny and Rewe are completely separate retail brands with different product catalogs, pricing, and store formats. Pepesto would treat them as separate integrations.

What data would the Penny API return?

If launched, the Pepesto Penny API would return the unified schema used across all 25+ live chains - product name in German, price in EUR, promotional price, unit price, availability, category, and brand.

Would Penny's weekly promotional offers be included?

Yes. Penny's weekly promotional offers are a key part of the catalog experience and would be captured alongside standard prices in every daily refresh.

When will the Penny API be available?

No confirmed release date. Register your interest above — this signals demand and directly influences our prioritisation.

Does Penny operate outside Germany?

Yes. Penny operates in Austria, Czech Republic, Hungary, Romania, and Italy in addition to Germany. A Pepesto integration would be scoped to penny.de (Germany). Other Penny markets could be considered as separate integrations.

What is the pricing model if the Penny API launches?

Pepesto uses a pay-as-you-go model starting from €0.05 per request. No monthly subscription, no per-chain premium. The same API key and pricing structure that covers all 25+ live chains would apply to Penny. Credits don't expire.


Need data from a supermarket that's live today?

These chains are available right now — same unified schema, same API key, no waiting.

See all 25 live supermarkets →

Don't want to wait? 25 chains are live today.

Real-time pricing, nutritional data, and full product catalogs across 25 European grocery chains — clean JSON, one API key, zero monthly commitment.

Questions about Penny or any other integration? Email support@pepesto.com or book a call.

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