Iceland API — Register Your Interest
Iceland is the UK's leading frozen food specialist with a growing ambient and chilled range. A Pepesto integration would give developers access to Iceland's product catalog from iceland.co.uk — pricing in GBP, frozen products, its own-brand range, all returned as JSON.
What Would the Iceland API Return?
If launched, the Iceland integration would use the same unified schema as all 25+ live Pepesto chains — the same JSON fields, same endpoint, same API key.
Iceland-specific: Iceland is predominantly a frozen food retailer, making it a relevant source for frozen product data and price comparison. The catalog also includes chilled, ambient grocery, and household products.
What Can You Build?
The Iceland API gives your product a live data layer on top of one of United Kingdom's leading grocery retailers.
Give your AI agent the ability to search Iceland's catalog, compare products by price or nutrition, and place grocery orders — all programmatically via REST.
Compare Iceland prices against other United Kingdom retailers in real time. Flag promotions, track price history, and surface the best deal per product.
Let users build a weekly shopping list and see the exact Iceland cost — including any active promotional prices — before they shop.
Match recipe ingredients to real Iceland products and show the true cost of cooking from a given menu. Drive grocery orders directly from your meal planner.
Bridge meal planning and shopping: match recipe ingredients to real Iceland catalog products and power dietary-aware grocery lists with live pricing.
Monitor Iceland's product range, pricing strategy, and promotional cadence at scale. Analyse SKU composition, spot price movements, and benchmark category assortment against competitors.
Need the Iceland API?
Tell us your use case. Every registration helps us build the business case for this integration. If you have a specific project, timeline, or budget, mention it — serious commitments move much faster than a vote.
Or email support@pepesto.com directly. We read every message and respond to serious enquiries.
Frequently Asked Questions about the Iceland API
Iceland Foods does not offer a public developer API. Pepesto is evaluating an Iceland integration that would provide structured access to Iceland's product catalog from iceland.co.uk.
If launched, the Pepesto Iceland API would return the unified schema used across all 25+ live chains - product name, price in GBP, promotional price, unit price, availability, category path, brand, and quantity (e.g., kg).
Iceland has a unique catalog focused on frozen foods — a category underrepresented in most grocery API offerings. For nutrition apps, meal planning tools, or frozen food price comparison, Iceland offers data that the Big Five UK supermarkets do not specialise in.
No confirmed release date. Pepesto already covers all five major UK supermarkets. Iceland would extend coverage to a specialist UK retailer. Register your interest to signal demand.
Yes. The Food Warehouse is a larger-format variant of Iceland operated by the same company. A Pepesto integration would cover iceland.co.uk. The Food Warehouse online presence could be evaluated separately.
Iceland Foods has a small number of international franchise locations. The Pepesto integration would be scoped to iceland.co.uk, serving the UK market.
Pepesto uses a pay-as-you-go model starting from €0.05 per request. No monthly subscription, no per-chain premium. The same API key and pricing structure that covers all 25+ live chains would apply to Iceland. Credits don't expire.
Need data from a supermarket that's live today?
These chains are available right now — same unified schema, same API key, no waiting.
