BETA · IN BUILD, LAUNCHING SOON

Digital shelf analytics for brands selling in Europe

from€49/ month per brand

Your products on the online shelf across 26 supermarket chains in 11 countries — prices, availability, promotions and the own-brand rivals beside them, refreshed daily.

Get early access See live coverage

The price is on this page. There is no demo call.

Example report · one product 06:00 CET
Chain Price 7d Status
🇬🇧 Tesco £2.75 −4% Promo
🇳🇱 Albert Heijn €2.49 0% In stock
🇩🇪 Rewe €2.59 +2% In stock
🇨🇭 Migros CHF 3.40 0% In stock
🇧🇪 Colruyt €2.39 — Out
Own-brand rival at Tesco sits at £1.90 — 31% below you, and no GTIN-keyed tool will show you that row.

Example layout with placeholder figures — your report, your products.

26
supermarket chains
11
countries
7
currencies
Daily
catalog refresh
What you get

Everything on the online shelf, every day

Online only — that is worth saying up front. We read what a shopper sees on the retailer's website: the product page, the price on it, the promotion running on it. We do not do in-store or field audits, and we never present online data as if it were shelf reality in a physical store.

01

Price tracking across every chain

The shelf price and unit price your shoppers actually see online, per chain, per day, in local currency. Compare the same product across markets without normalising anything yourself.

02

Availability & delisting alerts

Know when a product goes out of stock online, and know when it quietly stops appearing at all. A delisting that nobody told you about is the most expensive thing on this page.

03

Promotion monitoring

Is your promotion actually live? We capture promotional pricing as displayed online, so you can check that what was agreed with the retailer is what ran on the site.

04

Competitor comparison at product level

Your product next to its real rivals — same category, same format, same size — not a fuzzy category average. Price gaps and promo overlaps become obvious. On every plan.

05

Private-label comparison

Our knowledge graph matches products by what a product is, not by GTIN. Retailer own-brand items carry retailer barcodes, so GTIN-keyed tools go blind at exactly the moment it matters. We don't. All Europe and Enterprise.

06

CSV export & full API access

Raw data delivery — CSV export and the same REST API that powers our developer product. Enterprise plan.

Pricing

Priced like software, not like consulting

Enterprise shelf-analytics tools are built for enterprise budgets — pricing on request, a sales cycle, a procurement project. We built the same visibility on infrastructure we already run for our API business, so we can publish the price and let you decide on your own.

Single market
For brands concentrated in one country
€ 49 / month per brand
1 brand × 1 country
Every chain we cover in that country
  • Price, availability and promotion tracking
  • Competitor comparison at product level
  • Weekly digest by email
  • Email support
Get early access
All Europe
For brands selling across borders
€ 249 / month per brand
1 brand × 11 countries
All 26 chains, every market
  • Price, availability and promotion tracking
  • Competitor comparison at product level
  • Retailer own-brand rivals matched to your products
  • Daily digest by email
  • Priority email support
Get early access
Enterprise
For portfolios, agencies and data teams
Let's talk
Many brands × 11 countries
All 26 chains, one account
  • Price, availability and promotion tracking
  • Competitor comparison at product level
  • Retailer own-brand rivals matched to your products
  • Daily digest by email
  • CSV export and full REST API access
  • Dedicated support and onboarding help
Talk to us

While we are in beta, early customers pay half of the prices above — €24.50 and €124.50 a month — and keep that rate for as long as they stay. The same discount for everyone, no case-by-case deals. Here is how to get it.

Monthly or annual billing — annual terms are available if that suits your procurement better. No setup fee and no per-retailer surcharge. New supermarkets become available to every customer as they go live, at no extra cost.

How it works

Three steps, no implementation project

1
Tell us your brand
Brand name, the markets you care about, and your product range if you have it to hand. That is the whole onboarding form.
2
We map your products in the knowledge graph
Your products get resolved against the daily catalog of all 26 chains, and against the competing and own-brand products that sit next to them. This is the part nobody else does well in European grocery.
3
Your reporting starts within 2 business days
You get your first full report plus a weekly digest. While we are in beta these are prepared by us rather than generated in a dashboard, which is why it takes two business days rather than two minutes.
Honest fit

Who this is for — and who it isn't

We would rather you read this section than sit through a discovery call.

Built for
  • Any brand listed on a European supermarket's online shelf — food and drink, household, beauty, baby, pet, anything they sell
  • Challenger brands that need visibility without an enterprise budget
  • Agencies running brand reporting for their clients
  • Category and revenue-growth teams checking promo execution
  • Teams comfortable working with a product that is still being built
Not built for
  • In-store or field audits — we only see the online shelf
  • Retail media campaign management and bidding
  • Modelled sales and market-share estimates
  • Amazon, general merchandise, or any US retailer
  • Buyers who need a dedicated account team and managed services
  • Anyone who needs a finished self-serve platform today

If you need those, the enterprise suites genuinely do them and we don't. That is a real reason to buy elsewhere.

FAQ

Questions worth answering

Is this product available today?
Not fully. Pepesto Shelf Analytics is in beta — we are building it now and launching soon. The data behind it is live and has been running daily for years as part of our API business, but the customer-facing product is still being assembled. Reports are prepared and delivered by us rather than generated in a dashboard you log into. We would rather tell you that on the page than after you pay.
What is digital shelf analytics?
Digital shelf analytics is the practice of monitoring how your products actually appear in online stores — the price shown, whether the product is in stock, whether a promotion is running, how your listing compares to competing products. Instead of trusting what was agreed with the retailer, you measure what shoppers actually see. It covers the online shelf only; it is not a substitute for in-store or field audits.
Which brands is this for?
Any brand whose products sit on a European supermarket's online shelf. That includes food and drink, but equally household and cleaning, health and beauty, baby, pet, and everything else a supermarket lists. If your product has a page on tesco.com or ah.nl, it is in scope.
How is this different from the enterprise digital shelf suites?
The enterprise suites have global retailer coverage, modelled sales and share estimates, retail media modules and managed services teams. Based on publicly available information as of August 2026, none of them publishes pricing — every one routes buyers through a demo request. Pepesto is narrower and cheaper on purpose: European supermarket shelves only, published prices from €49 per month. If you need modelled market share, retail media management or an account team, they are the right choice.
Which supermarkets are covered?
26 live chains across 11 countries: Tesco, Sainsbury's, Asda, Waitrose and Morrisons in the UK; Tesco Ireland, Dunnes Stores and SuperValu in Ireland; Albert Heijn, Jumbo and Plus in the Netherlands; Colruyt, Delhaize and Albert Heijn Belgium in Belgium; Migros, Coop and Aldi in Switzerland; Rewe in Germany; Esselunga and Conad in Italy; Frisco and Auchan in Poland; eBag and Bulmag in Bulgaria; Nemlig in Denmark; Meny in Norway. More chains are in progress — the full live and coming-soon list is here.
How fresh is the data, and how far back does it go?
The catalog is refreshed daily across every chain. Price history accumulates from those daily snapshots, so your history starts the day we begin tracking your brand and deepens from there. We do not backfill history we did not collect, and we will not claim years of trend data we don't have.
Can I export the data or use the API?
On the Enterprise plan, yes — CSV export and access to the same REST API our developer customers use. The Single market and All Europe plans deliver reporting rather than raw data access. If working in your own BI stack is the point, Enterprise is the plan to ask about.
Do you cover private labels and own-brand competitors?
Yes, on the All Europe and Enterprise plans, and this is the part we are most confident about. Our matching runs on a knowledge graph that identifies products by what they are — category, form, size, key attributes — rather than by GTIN. Retailer own-brand products carry retailer-owned barcodes, so GTIN-keyed tools cannot line them up against branded equivalents. We can, which means the own-brand product competing with yours is visible in the same view.
What does it cost, and how is it billed?
€49 per month for one brand in one country, €249 per month for one brand across all 26 chains in all 11 countries, and a custom enterprise plan for multiple brands. Pricing is per brand, so the tier you need follows from how many brands you run and how many markets they sell in. Monthly or annual billing — annual terms are available if that suits your procurement better. No setup fee and no per-retailer surcharge. While we are in beta, early customers pay half — €24.50 and €124.50 a month — and keep that rate for as long as they stay.
Is this available outside Europe?
No. Pepesto covers European supermarket shelves only — that is the whole point of the product. We have no US, Amazon or general-merchandise coverage and none is planned. If your priority is Amazon or the US market, one of the global suites is a better fit.

See your brand on the European shelf

Tell us which brand and which markets. Early users get set up by us while we build, at half the price above for as long as they stay.

Talk to us about early access Check coverage first

A Pepesto product — built on the same live grocery data platform that powers our APIs.